Henry Ford
Coming together is a beginning, staying together is progress, and working together is success.
Why I wrote this?
After decades of working across continents, cultures, startups, and scaled organizations, I’ve developed certain ways of working that help me (and the people I work with) get things done – without losing our sanity or sense of humor. I created this document to help new team members, partners, and collaborators quickly understand how I operate, what I value, and how we can do our best work together.
This is not a set of rules – it’s a playbook for alignment, efficiency, and, ideally, some fun along the way. When we work in sync, we can deliver outsized impact and enjoy the process too.
Communication & Collaboration
Clarity is kind. Over-communication beats confusion. Here’s what I value in our day-to-day communication and teamwork:
- Set and meet expectations. Say what you’re going to do – and do it. I don’t enjoy chasing or reminding.
- Come prepared. Before you ask an open-ended question, take a first stab. Show me you’ve thought about it.
- Keep it simple. Use clean structures when writing or speaking. Bullet points are your friend.
- Story first, then data. Lead with the “why” or narrative. Numbers stick better when there’s meaning behind them.
- Be solution-oriented. Don’t just raise problems – bring ideas, hypotheses, or paths forward.
- Think originally. I love new perspectives, reframing, and unexpected ideas. Show your thinking.
- Add humor. Work gets better with levity. Jokes, memes, GIFs – even bad puns – are welcome.
- Make me think. If you challenge my thinking, we’re both learning. That’s the goal.
Organization & Work Ethic
I’m obsessed with structure and timing. Here’s how to stay in my good books:
- Be organized. In your thoughts, documents, and calendar. A tidy Figma file brings me joy.
- Be punctual. I believe time is a sign of respect. Show up when you say you will. Deliver when you commit.
- Take ownership. Don’t wait to be told. If something looks off, fix it – or flag it with context.
- Prioritize wisely. Know what’s urgent vs. what’s important. Escalate early – before things snowball.
- Leave things better. Whether it’s a shared doc or a Slack thread, aim for clarity and closure.
Trust & Transparency
Trust is earned – and once it’s there, you’ll have room to run.
- Be transparent. If something’s off track, say so early. I value honesty over polish.
- Don’t hide mistakes. I make them too. What matters is how quickly we course-correct.
- Earn autonomy. I give lots of room to those who take accountability.
Culture & Environment
We do serious work – but we don’t have to take ourselves too seriously.
- Laugh a little. Humor builds trust, breaks tension, and makes collaboration enjoyable.
- Banter is encouraged. Bring your personality to work – your quirks are welcome.
- Celebrate wins. Small or big. Progress deserves a pause.
- Think big. Don’t settle for incremental. Ask, “What if…?”
Non-Negotiables (a.k.a. My Quirks)
These are things I care deeply about, and I don’t compromise on them:
- Clean, tidy, structured work. Messy documents, cluttered boards, or vague meeting agendas drive me up the wall.
- Punctuality. Late shows a lack of respect. On time earns trust.
- Transparency. Don’t sugarcoat. Give me the real picture – good, bad, or messy.
- Ownership. If you see it, you own it. Don’t pass the buck.
- Originality. Bring yourself into the work. Not just your skills, but your ideas and intuition.
How I Think About Design and Product
- Start with the right problem. Don’t jump to solve -frame and reframe first.
- User insight is the foundation. No feature without a traceable user need.
- End-to-end matters. We design for holistic journeys, not isolated screens.
- Experience > consistency (when needed). We prioritize the best user fit over enforcing internal uniformity.
- Design is everyone’s job. I coach cross-functional teams to think like designers.
- Choose tools that accelerate, not complicate. Use what moves the work forward.
- Balance user needs with business outcomes. It’s not a zero-sum game – we can (and must) do both.
Let’s Build Something Great
I wrote this so we could hit the ground running, minimize misfires, and maximize momentum. If you’ve read this far – thank you. You now know how I work, what I care about, and how we can team up effectively.
Let’s do meaningful work, take smart risks, make each other better – and remember to laugh along the way.

Read about my Design Thinking approach and views on the Design Process.
See End-to-end Case Studies where I have applied Design Thinking methodologies to various projects.
Learn about my workshops on Design Thinking for Youth
