Enterprise Mobile Strategy and App Design

Context

Ernst & Young sought to develop a strategic vision for integrating mobility into its global audit transformation initiative. The three-month consulting engagement focused on identifying opportunities to innovate the auditing process and developing design concepts based on insights and foresight.

The initial phase established a framework for ideation, enabling teams to generate new concepts, design rapid prototypes, and develop a structured product roadmap. This approach laid the foundation for leveraging mobile solutions to enhance audit efficiency, collaboration, and digital transformation within the organization.

Strategic Objectives

The engagement aimed to establish a structured approach for leveraging mobility in audit transformation. Key objectives included:

Generating mobility-driven ideas through an ideation workshop focused on audit transformation.
Developing a data-driven evaluation system to rank and prioritize ideas based on business impact and feasibility.
Selecting and refining high-priority ideas to develop high-level design concepts.
Finalizing a two-stage implementation strategy:
- Near-term: Deploying a select set of easy-to-execute functionalities to create immediate visibility and excitement.
- Long-term: Rolling out more complex mobile solutions that require extended development timelines.
Establishing an idea incubation framework to enable Ernst & Young to continuously generate and evolve future mobility-driven innovations.

My Role

As Executive Design Director on this two-year project, I was involved from the scoping stage, working closely with executive business stakeholders to advise on and define a user-centered product design approach that aligned with desired business outcomes.

During the execution phase, I played a key role in leading user research and facilitating ideation workshops. I provided strategic direction throughout the analysis, design, and engineering phases, ensuring alignment between business objectives and execution. Additionally, I led key meetings and presentations to business and engineering stakeholders, driving collaboration and informed decision-making.

Beyond design leadership, I was responsible for managing the overall design budget, timelines, and deliverable quality, ensuring the project’s success and measurable business impact.