To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry.
Paul Rand
Throughout my career, I have designed products, built high-performing teams, and managed design business units. Over the years, I have taken on various roles – as an individual contributor, manager, and leader -collaborating with cross-functional global teams to drive impactful design outcomes.
Global Portfolio
My experience spans a wide range of industries across the globe. I have had the opportunity to work with leading Fortune 100 brands, helping them shape their product and service design strategies. This global exposure has given me a deep understanding of how design integrates within large enterprises and how it is adapted to meet the unique needs of different industries.
End-to-end Case Studies
In recent years, I have been helping companies define their digital product and experience strategies. As a Product Manager/Owner, I collaborate closely with business, design, and engineering partners to:
- Identify market opportunities
- Conduct user research
- Develop a business strategy
- Prioritize the product backlog
- Define a design vision
- Establish success metrics
- Propose an Agile development roadmap
I leverage Design Thinking methodologies to facilitate cross-functional workshops, guiding teams to think holistically about business, customers, and technology. My focus is on helping companies develop innovative business models, products, and service experiences that create meaningful value for both customers and stakeholders.
Experience Design
I have extensive hands-on and leadership experience across the full lifecycle of the human-centered design process. Over the past two decades, I have worked across industries and geographies, helping Fortune 100 clients design B2C and B2B product and service experiences.
I have built and led large global teams comprising Product Managers, Digital Strategists, User Researchers, UX Designers, Creative Directors, and Developers. Working closely with product development teams, I have ensured the efficient and effective implementation of experience design using Agile and Lean UX methodologies.
My design expertise spans multiple platforms, including web, mobile, and voice interfaces, delivering seamless and impactful user experiences.
Industrial Design
Early in my career, I worked as an Industrial Designer, contributing to a wide range of consumer and industrial products. My design experience includes:
- Lighting products for residential and commercial use
- Automotive components for cars and two-wheelers
- Consumer appliances such as refrigerators and air conditioners
- Complex CNC machines
- Packaging design
This diverse experience has given me a strong foundation in product design, manufacturing, and user-centered innovation.
Volunteering
I am passionate about teaching and have served as a professional instructor for HFI’s Certified Usability Analyst (CUA) certification. Over the years, I have taught more than 100 public courses across Asia, Europe, and the U.S. on User-Centered Analysis and Conceptual Design.
In addition, I have been a visiting faculty member and jury member at some of India’s leading design schools. I actively volunteer with local organizations dedicated to introducing Design Thinking and the Design Process to middle and high school students.
My vision is to equip young minds with human-centered problem-solving skills by fostering empathy, creativity, critical thinking, and collaboration. I am currently working with several Bay Area school districts to conduct Design Thinking workshops for high school students.
Featured Case Study
A digital platform strategy for woman entrepreneur
Learn about my approach to design or read my blogs on strategy, design and technology.
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