Context
Bosch GmbH aimed to redesign its vehicle diagnostic, troubleshooting, and repair instruction system to better align with in-depth user research and evolving market needs. The goal was to develop a comprehensive product design strategy for a global launch, ensuring the system was optimized for three hardware platforms: Hand-held, Tablet and PC.
This initiative focused on enhancing usability, efficiency, and accuracy for automotive technicians and service professionals worldwide.
Research and Design Approach
My Role
As Design Director, I led a global team of three user researchers and four UX designers on this 16-month project. The initiative involved extensive multi-country user and market research, with close collaboration with senior product stakeholders in Germany and Bosch sales teams across six key global markets.
As Project Director, I was responsible for overall planning, budget management, stakeholder coordination, and ensuring the quality of design deliverables. My role focused on aligning user insights, market needs, and business objectives to drive a successful global product launch.
Market and User Research
Design Insights and Analysis
Design Highlights
Business Impact
The launch of the KTS 200 further strengthened Bosch’s leadership in the global independent auto workshop market. In 2008, the product was honored with the German National Award for outstanding achievement in the field of trade.
The KTS 200 introduced several innovative features, making it a game-changer in the automotive diagnostics industry. Key highlights include:
- Affordable and comprehensive diagnostics – Provides independent workshops with a cost-effective solution for fast and reliable diagnosis of modern vehicle electronic systems.
- Versatile functionality – Serves as both a full controller diagnostic tester with complete testing capabilities and a service tool for routine vehicle maintenance.
- Esitronic™ workshop software – Offers a robust set of diagnostic functions, including error memory reading and deletion, real-time data visualization, actuator tests, basic settings, adjustments, and variant coding.
- “Easy Connect” adapter design – Enables seamless, direct connectivity without requiring additional hardware.
- Multiple power options – Can be powered via the diagnostic cable, cigarette lighter cable, or power pack for enhanced flexibility.
- Continuous updates – Regular software update subscriptions keep the controller diagnostic data up to date.
- Optimized display and usability – Features a 3.5-inch backlit color display, ensuring readability even in low-light conditions.
- Durability and ergonomics – The rugged plastic housing is reinforced with a rubber coating for enhanced durability. It also includes convenient operating keys for both left- and right-handed users, and weighs less than one kilogram.
- Global accessibility – Available in 23 different languages, making it accessible for worldwide markets.
The KTS 200 redefined vehicle diagnostics by combining affordability, advanced features, and ergonomic design, reinforcing Bosch’s reputation as an industry leader.
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